Launch Your App

Launch your app.
This is how.

You come in with an idea. You leave with a live application on your own domain — and the ability to maintain and extend it yourself. You do not have to become a developer to get there.

Everything below is a different depth of the same road: from the free feed, to the documents, to a build we run together. Start wherever you actually are.

Every tier is handled directly through our site. No third-party platforms. Your support goes straight to the work.
The Well
One-time · no account required

In Norse tradition, the well beneath Yggdrasil was a place of pilgrimage. The gods came. The Norns came. You left something of value, freely given, and the web of fate received it. The Well here works the same way. If The Wyrd has given you something and you want to give something back — no strings, no membership, just an offering — leave it here. It matters.

Leave an Offering
Learn It Yourself

Start here.

The feed is free. The membership puts you inside the work. The course walks the whole road at your own pace.
Documents live in the shop — $77 each, or $155 for the foundational kit.

The Feed
Free — always

Every episode of the podcast and the vodcast, and the newsletter that goes with them.


Essays and build notes as they're written — what got made, what broke, what the decision actually turned on. No schedule. No filler.


This is the whole practice, in public, for nothing. Most people should start here.

🌀
The Weaving
$97 / month

For those who want to be inside the work, not just watching it from the outside.


The Weaving gives you a private async workspace where you can bring your build — questions, stuck points, architecture calls, the thing you've been circling for a week — directly to Rachel and get a real answer back. You'll also receive digital assets as they're created: tools, frameworks, and downloads that come out of the practice.


This is the tier for people who are building something and want someone in their corner while they do it.

Join the Weaving
The Course
$1,500 — in the works

The whole road, self-paced: idea to a live application on your own domain, in the order it actually happens.


Scoping the thing. Choosing the stack. Directing agents to write the code. Wiring the database, payments, and auth. Deploying it. Fixing it when it breaks — because it will, and knowing what to do then is the part that makes it yours.


Includes The Weaving membership. Not open yet — leave your email and you'll hear first when it is.


Work Directly

Bring Rachel in directly.

For those who are ready to bring Rachel in directly — on your project, your business, your becoming.
These are not passive tiers. They are engagements.

The Clarity Call
$111 — one time

One session. Thirty minutes. You bring the question; Rachel brings everything she has.


This is for the moment when you need to cut through — when you're circling something and need a clear read from someone who can hold complexity without collapsing it. A decision point. A strategic tangle. A thing you've been turning over alone for too long.


No ongoing commitment. No application. Just book it, show up, and work.

Book a Clarity Call
🌿
The Working
$12,000 per engagement · 4 seats

You come in with an idea. You leave with a live application on your own domain, and you know how it works because you built it.


We build it together. You drive; Rachel guides. This is not a done-for-you build — Rachel does not write your application for you, and that is the point. What you keep at the end is not just the thing, but the ability to maintain it, extend it, and build the next one without anyone's help.


Done means deployed: live on your own domain, working as scoped. Web applications and PWAs — content and community apps, booking, directories, trackers, calculators, membership sites, storefronts. Scope is agreed in writing before anything begins.


Four seats. Always. That number does not move.


Applications are reviewed personally. If it's not the right fit — or the project isn't one this program can build — you'll hear that clearly and kindly, before you pay anything.

Apply for The Working

Applications are reviewed personally. Accepted applicants receive an invoice once the Client Services Agreement is accepted.

Not sure where to start?

Start free.

Everything else opens from there.